About 10 years ago I discovered Lush Cosmetics. A lot of people surprisingly still don’t know what Lush is. As packed as a Lush store can be, most people I know have never been in one.
It’s soap. And face stuff. And hair stuff. It’s natural. It’s funky. The marketing is minimal and yet a stroke of genius. And once you’re hooked, it is oh-so-addictive.