That time I visited the NBC Store because Conan told us to

“Don’t forget to buy $10,000 worth of useless crap, right here, at NBC Experience,” Conan once encouraged at the end of his virtual desk ride video.

On April 27th 1999, a wondrous land full of over-priced TV memorabilia emerged in the heart of midtown Manhattan. The NBC Experience Store opened its doors to legions of peacock groupies who (presumably) stormed the front doors and smothered themselves with mugs, shirts and more mugs. As expected, Conan visited the store not long after it opened and “featured” some of his own Late Night goods.